Monday, March 20, 2017

One in five US OTT homes now pay for ‘three or more’ services

19% of streaming subscribers are paying for three or more services – up four percentage points

Consumers are creating their own bundles of video services, starting with Netflix, taken by 95% of multiple streaming consumers, and Amazon Video, taken by 82%. Consumers then add add a combination of subscription and à-la-carte platforms including Hulu, HBO Now and iTunes.

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