Monday, November 21, 2016

DirecTV Now Announces Nov. 28 Launch Event

AT&T has invited media to a launch event for its upcoming DirecTV Now OTT service, Nov. 28 in New York. The company has been busy over the last several months lining up about 100 networks to be on its new streaming service, which will be priced at $35 a month.
WHY THIS MATTERS: Several companies have either launched or announced plans to get into the virtual MVPD business. Dish Network’s Sling and Sony’s PlayStation Vue are already up and running. Hulu is expected to launch a live service next year and YouTube is working on one as well. But DirecTV looks like it will be particularly aggressive with DirecTV Now.

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