Saturday, October 29, 2016

Apple Unveils New TV App

Apple today unveiled a new TV app for the Apple TV, iPhone and iPad that aims to provide unified access to the TV shows and movies that are offered via the various individual video apps that a user has installed on those devices.

WHY THIS MATTERS: Apple CEO Tim Cook promised that the app will change how consumers watch TV across devices because they won’t need to toggle between some 1,600 individual apps devoted specifically to video content. However, the one glaring omission is Netflix.

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