Fox announced today that it will begin to stream its primetime entertainment programming live nationwide starting tonight with So You Think You Can Dance: The Next Generation. Entertainment programs will be available for authenticated pay-TV subscribers to view live on via Fox.com and Fox Now for iPhone, iPad, Android, Kindle Fire, Apple TV and Google Chromecast.
Why This Matters: The initiative will make Fox the first broadcaster to simulcast its primetime programming on its own digital platforms in all 210 television markets nationwide. Sports programming will not be included and live-stream viewing will not be included in Nielsen ratings for Fox programming. Although ad loads will be the same for show live streamed, the ads themselves will be different from those featured on television.