Monday, July 25, 2016

DirecTV Now Will Be a Game Changer

AT&T CFO John Stephens told analysts yesterday that the company’s planned over-the-top offering, DirecTV Now, slated to debut by the end of the year, will be a game changer, targeting millennial cord cutters with a streaming video service chock full of on-demand and live content.
Why This Matters: Company CEO Randall Stephenson added that digital content rights, specifically stacking rights, were the major holdout. The CEO said a beta version of the service is functional and undergoing testing. AT&T announced plans for DirecTV Now in March.

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