Thursday, May 26, 2016

U.S. OTT Market Showing First Signs of Saturation

According to a new report from research and consulting firm Strategy Analytics, the U.S. video streaming market is starting to show the first signs of saturation with the growth rate slowing for the first time. Roughly 60% of U.S. broadband households currently subscribe to a video streaming service
Why This Matters: This year, U.S. consumers will spend $6.62 billion on video streaming services such as Netflix, Amazon Prime and Hulu. Although this represents a $1.19 billion (or 22%) increase over last year, it is the first time that the rate of increase slowed down. 2015 saw a $1.21 billion increase over the previous year. “Although the change in increase is relatively small, its direction is extremely significant,” said Michael Goodman, Strategy Analytics’ digital media director.

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