Wednesday, May 18, 2016

Roku Still Top Streaming Media Player in U.S.

Roku remained the top-selling streaming media player in 2015, accounting for 30% of the units purchased, according to new data from Parks Associates released in tandem with this week’s INTX confab in Boston.

Amazon, maker of the Fire TV box and Fire TV Stick, represented 22% of sales in 2015 (up from 16% in the prior year) as it rose to the number two slot, putting it in a virtual tie with Google, which makes the popular $35 Chromecast streaming adapter.

Parks said the Apple TV trailed them with 20% of sales in 2015, but had the largest increase in unit sales on a year-over-year basis thanks to the Q4 2015 launch of its new apps-friendly platform. Apple’s share last year was 50% higher than its 2014 results, the research firm said.

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