Thursday, May 26, 2016

U.S. OTT Market Showing First Signs of Saturation

According to a new report from research and consulting firm Strategy Analytics, the U.S. video streaming market is starting to show the first signs of saturation with the growth rate slowing for the first time. Roughly 60% of U.S. broadband households currently subscribe to a video streaming service
Why This Matters: This year, U.S. consumers will spend $6.62 billion on video streaming services such as Netflix, Amazon Prime and Hulu. Although this represents a $1.19 billion (or 22%) increase over last year, it is the first time that the rate of increase slowed down. 2015 saw a $1.21 billion increase over the previous year. “Although the change in increase is relatively small, its direction is extremely significant,” said Michael Goodman, Strategy Analytics’ digital media director.

Wednesday, May 18, 2016

Roku Still Top Streaming Media Player in U.S.

Roku remained the top-selling streaming media player in 2015, accounting for 30% of the units purchased, according to new data from Parks Associates released in tandem with this week’s INTX confab in Boston.

Amazon, maker of the Fire TV box and Fire TV Stick, represented 22% of sales in 2015 (up from 16% in the prior year) as it rose to the number two slot, putting it in a virtual tie with Google, which makes the popular $35 Chromecast streaming adapter.

Parks said the Apple TV trailed them with 20% of sales in 2015, but had the largest increase in unit sales on a year-over-year basis thanks to the Q4 2015 launch of its new apps-friendly platform. Apple’s share last year was 50% higher than its 2014 results, the research firm said.

Tuesday, May 17, 2016

AT&T Acquires Quickplay

AT&T announced today that it will acquire OTT and TV Everywhere specialist Quickplay Media to support its plans for new DirecTV streaming services.
Why This Matters: AT&T currently relies on Quickplay’s platform for its U-verse TV Everywhere service. The company plans to use Quickplay as the infrastructure for three new DirecTV OTT services — DirecTV Now, DirecTV Mobile and DirecTV Preview, scheduled to launch in the fourth quarter of 2016.

BitTorrent Launches a Virtual MVPD

BitTorrent is diving deeper into the world of legitimate video services with a new live multichannel TV service that is being delivered over-the-top using its peer-to-peer platform and will initially feature content from programing partners such as AWE, One World Sports, and Newsmax. Though the plan is eventually to offer a mix of subscription pay TV tiers, ad-supported offerings and PPV premium tiers as it notches more distribution deals with programmers, the new service, called BitTorrent Live, will be available for free and offer a lineup of “channels” from more than a dozen sources.

Monday, May 16, 2016

Hulu Developing a Virtual MVPD Service

According to a report from the Wall Street Journal, Hulu is developing a subscription service that would stream feeds of popular broadcast and cable TV channels, putting the company in competition with traditional pay-TV providers. The company hopes to launch the new cable TV-style online service in the first quarter of 2017.
Why This Matters: Until now, Hulu has offered on-demand programming from major networks, similar to Netflix. According to reports, Hulu, a joint venture between Fox, Disney and NBCUniversal, is nearing licensing deals with Disney and Fox for access to their channels. NBCU is also currently negotiating with Hulu.

Monday, May 2, 2016

Ooyala -- Media Solutions Partner for Facebook Live

Ooyala became an official Media Solutions Partner for Facebook Live. Broadcasters and video publishers using Ooyala Live for their live television or other video streaming services can now quickly and simply syndicate their official broadcasts to Facebook through Ooyala, extending their audience reach to Facebook’s near 1.6 billion user base worldwide.    And the best part? It’s literally as simple as clicking a button.