Friday, January 29, 2016

TDG: 32% of OTT users prefer smart TVs

When asked which TV streaming platform they prefer, 32% of OTT TV Users selected their smart TV. (Interestingly, this is pretty much equal to the penetration of smart TVs in general.)  Game consoles followed second, selected by 25% of OTT TV Users, while Internet set-top boxes were preferred by 17%. Streaming sticks and Blu-ray players were selected by 10% of OTT TV Users.

Friday, January 22, 2016

IP&TV News -- Streaming trends from CES

“Netflix has proved to be a ‘hero’ service for subscription-based video-on-demand (SVOD), stimulating adoption and competition almost everywhere it has launched,” explains Ovum’s Rob Gallagher (Director Research & Analysis, Media & Entertainment). “These benefits have flowed to consumer electronics manufacturers as well, as consumers have bought devices to enjoy the service on new screens.”

Next TV -- Pay TV Growth Plummets

Verizon CFO Fran Shammo said the company was seeing a continuing decline in demand for linear TV, suggesting that cord cutting and shaving, rather than competition, may be a driving force. “We are starting to see more and more customers coming into FiOS on a broadband-only basis,” Shammo said.

Thursday, January 21, 2016

Broadcasting & Cable -- Next Step in ABR Video Streaming

Over-the-top (OTT) streaming is the fastest growing form of video consumption, overtaking traditional TV broadcast. As carriers and programmers embrace OTT delivery, many find that quality of experience is a key differentiator.

Adaptive bitrate (ABR) streaming is the current industry standard for Internet video and for OTT services. ABR addresses buffering and stalling, enabling continuous playback as the available bandwidth varies. However, ABR has some limitations, such as it does not deliver consistent video quality and it consumes more bandwidth than necessary.

QBR, a new ABR enhancement technology shows the benefits it provides versus alternative approaches. QBR is easily integrated into existing video workflows for both live and on-demand streaming. QBR does not involve the complexity of a new codec or a new streaming format – it works with standard HLS, MPEG-DASH or Smooth Streaming formats as well as popular H.264 and HEVC codecs. It does not involve the cost or complexity of re-processing the video. QBR is a simple and highly impactful way to cut streaming costs and improve quality by enhancing the way that current ABR works.

Wednesday, January 20, 2016

BROADCASTING & CABLE -- OTT Destined to Replicate the Cable Bundle?

In OTT, one of the things that a lot of people forget who are getting into the space is that affiliate relationship. You can't just put it online and hope people find it by Googling it or typing in the URL. You have to really make partnerships with Roku and Apple and Amazon and Google Chrome and all the next boxes that are going to come out and make sure that you're on these platforms.