Monday, August 17, 2015

IP&TV -- Churn rates “extremely high” for OTTs

In the past 12 months, 4% of US broadband households have cancelled their Netflix service, representing nearly 9% of Netflix’s current subscriber base. By comparison, 7% have cancelled their Hulu Plus subscription within the past 12 months, a figure that represents approximately one-half of Hulu Plus’s current subscriber base.

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