Wednesday, July 8, 2015

GfK MRI -- Streaming Represents 28% Of TV Viewing

Fully 28% of all TV viewing is now done via digital streaming, according to a study. Research company GfK MRI says that accessing subscription or free online platforms using a personal computer or mobile device accounts for 16% of time spent with TV content. Streaming via a connected TV set accounts for another 9% and using other devices, including game consoles covers another 3%.

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