Monday, June 22, 2015

ZenithOptimedia -- Ad Spending; Internet to Overtake TV by 2017

Media agency ZenithOptimedia forecasts that advertising spending on TV will be basically flat over the next three years. Meanwhile spending on digital media, particularly video, is expected to climb. By 2017, the Internet will become the biggest advertising medium in 12 key markets.

Tuesday, June 16, 2015

Digital TV -- WiFi to carry 60% of mobile traffic by 2019

WiFi networks will carry almost 60% of smartphone and tablet data traffic by 2019, after experiencing an almost fourfold increase in use, according to Juniper Research. The new report claims that WiFi networks will carry less than 30,000 Petabytes (PB) of traffic this year, with this figure rising to more than 115,000PB by 2019 – the equivalent of over 6 billion Blu-ray movies.

Monday, June 15, 2015

IP&TV -- 7% of US households have OTT without pay-TV

New industry research from Parks Associates finds that in 2015, approximately 7% of all US households, or 8.4 million households, subscribe to broadband and at least one OTT video service but do not subscribe to pay-TV.  This figure includes consumers who have discontinued pay-TV service and those who have never subscribed to pay-TV.

Wednesday, June 10, 2015

IP&TV -- Digital TV penetration climbs to 67.2%

About 455 million digital homes were added around the world between end-2010 and end-2014, according to a new report from Digital TV Research.
This took the digital TV household total for the 138 countries covered in the Digital TV World Databook report to 1,045 million. Digital TV penetration climbed from 40.5% at end-2010 to 67.2% by end-2014.

Monday, June 8, 2015

TV TECHNOLOGY -- Apple Devices Do the Most Streaming

If you’re streaming video, odds are you are watching it on an Apple device, according to the new report on online video viewing and browsing trends during Q1 of 2015 from Adobe Digital Index.

Friday, June 5, 2015

IP&TV -- Apple winning vid streaming war

Apple TV controls the major share of TV Everywhere viewing according to new analysis by Adobe Digital Index.  In addition, iOS devices (iPhone and iPad) represent the majority (82%) of all unauthenticated mobile video viewing.

Wednesday, June 3, 2015

PWC -- Subscription TV in decline as digital makes gains

US subscription TV penetration is expected to fall from 79.5% in 2012 to 76.9% in 2016, thanks in part to over-the-top video services