In general, the technological complexity of building, maintaining, and scaling multiscreen OTT video services isn’t decreasing. Operators require a range of capabilities including streaming video, content protection, application development, and other technologies. Yet no single, “silver bullet” stack with all these capabilities has emerged that operators can rely on to build out their services in a future-proof, scalable, and interoperable manner.
A multiscreen rights management capability on the server side is the key to minimizing and isolating complexity among several moving parts as operators build and expand their services to more and more devices. By making OTT service deployment easier, operators can better respond to competitive developments in the marketplace while minimizing total cost of ownership (TCO).