Amazon continues to attract more customers to its Prime Instant Video streaming service. In its “Total Audience Report” from Q4 2014, Nielsen noted that 13 percent of American households subscribe to Amazon Instant Video. Netflix, meanwhile, still remains the top streaming service with about three times the market share of Amazon.
But the data shows that Amazon is clearly growing its Instant Video customer base and is firmly locked into the No. 2 spot with double the users of Hulu Plus (6.5 percent). One year ago, a report by video technology company Qwilt showed Amazon had just 3 percent market share, which was up from 0.6 percent one year prior to that. Qwilt also found that Netflix — which now has 40 million subscribers — had a 57 percent share last year.