Monday, March 9, 2015

DEFY Media -- TV a fading force among 13-24 year-olds

New research from DEFY Media on millennials aged 13-24 shows that 69% think digital delivers the content they want to watch as opposed to a mere 56% for TV.  The study finds that such feelings correlate to actual viewing behaviour too, with millennials watching 11.3 hours of free online video and 10.8 hours of subscription online video weekly – nearly twice the time reported for free online TV offerings from broadcast and cable networks (6.4 hours) or 8.3 for regularly scheduled TV

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