Tuesday, February 24, 2015

IP&TV -- MTV goes OTT

According to recent research by MTV’s parent company Viacom, more than two-fifths (41%) of 16 to 24-year-olds regularly watch TV shows on smartphone, while mobile handsets are the preferred music listening device for 16 to 24-year-olds, while one in ten (11%) under-35s pay to stream music online.

Responding to this dominant consumption trend, MTV is to give mobile network operators on-demand access to its content library and music expertise through the launch of international over-the-top (OTT) apps, MTV Play and MTV Trax.

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