Friday, January 23, 2015

Parks Associates -- 17% of broadband households 'likely' to tap into HBO's OTT service

According to recent research by Parks Associates, 17 percent of the broadband homes across the nation were likely to subscribe to HBO's standalone, over-the-top service. Out of that group of would be HBO users-the service is supposed to launch sometime this year-91 percent were currently pay-TV subscribers, and roughly one-half would drop their pay-tv service after subscribing to HBO's new OTT service.

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