Monday, January 12, 2015

IP&TV -- Only 55% of millennials use TV as primary viewing platform

According to the preliminary results of the second NATPE||Content First and the Consumer Electronics Association (CEA)  joint research study on consumers’ attitudes toward television viewing, just 55 percent of millennials use TVs as their primary viewing platform, while streaming devices – laptops, tablets, and smartphones – are poised to dominate their viewing preferences.

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